Bells
Wedding Musician Booking Application
Overview
Make wedding planning a bit easier. Bells is a purpose-built wedding musician booking service.
Absorb
Through audits and inspiration, I discovered users' needs and pain points. I also looked at market trends.
Competitive Audit
10+ direct and indirect competitors
Personalized Quizzes Make Users Feel Seen
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Budget
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Style
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Recommendations based on responses
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Create a starting point for search
Top-of-mind Stats Are Important When Searching
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Relative price
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Shapshot of reviews
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Genre
Inspiration Educates and Delights
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DIYers are novices
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Make users feel less alone
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Explore all possibilities
$22,000
The USA average wedding cost in 2022
Gen Z is most racially and ethnically diverse gen in US history.
One in five will marry someone with a different background.
​60% of couples want to incorporate their unique ethnicity, religion or culture into celebration.
Statistics
Market trends validate the project and contextualize how to meet current user needs.
Key Takeaways
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Weddings are big investments in a couple's life
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Identity is a top priority in wedding planning
Define
Ira wants to be able to collaborate with band or musician on set list
Education is imporant
Booking guarantee / show up rate
She wants to have a personal connection to musician before before booking
Sitemap
A sitemap structures and clarifies the different features and content and ensures every page clarifies and contributes to our user's goals.
Design
Personalized Wedding Style and Preferences Quiz
Main Navigation and Homepage
Personalized Homepage
Musician Profile
Transparent Pricing Overlay
Concrete Set List Ideas
Messages and User Profile
