Hi, I'm Carina 👋
I’m a UX designer, B2B tech product marketer, and visual storyteller.
Bringing a unique blend of strategic thinking and visual design, I'm passionate about user-friendly digital experiences that resonate with audiences.
UX/UI Projects
Bells Wedding Musician Booking App
Conceptual / 2024
Bells is a wedding musician booking application for DIY wedding planners who want their music style to reflect their unique identity.
SaaS Product Marketing and Portfolio Architecture
Zebra Technologies / 2022
To build out Zebra's growing SaaS suite, I held messaging sprints, conducted customer interviews and managed the strategic direction for five core software products.
PlexusAV Product Launch Landing Page
PlexusAV / 2022
Content development, UX strategy proposal, UI design, design system, dev handoff and implementation management.
Website Rebrand and Sitemap Revamp
Commercial Technology Integrator / 2022
CTI is an AV integration and events provider - they needed help streamlining the site's existing architecture, plus a UI rebrand.
Tradeshow Microsite
rAVe [PUBS] / 2022, 2024
Redesign of an existing event-specific news landing page, prioritizing user interaction and timely video content. Accompanying social data dashboard added in 2024.
LAVNCH Event Platform
rAVe [PUBS] / 2020
An original digital designer for LAVNCH, a virtual event platform for educational events in the AV, UCC, and Digital Signage industries.
Holiday Recipes Campaign Landing Page
THE rAVe Agency / 2023
Wireframing, prototyping and UI design for agency marketing campaign landing page.
Email Marketing Archive
Various / 2019 -
Gallery of select responsive HTML emails and templates developed for a variety of commercial technology brands.
Visual Design Projects
Reports and Presentations
Various / 2019 -
Original presentation design and content development on technical and nontechnical topics, white papers, ad lookbooks.
Experiential Mural Design and Social Campaign
THE rAVe Agency / 2019
I was the lead designer of an interactive mural and social marketing campaign at the leading AV tradeshow, InfoComm.
Branding Archive
Various / 2019 -
Products, podcasts, brands and events, oh my!
Tradeshow Booth Design
SDVoE Alliance / 2019
Product architecture lightbox design for proposed AV-over-IP standard.
Highly-visual and easily understood.
